Purpose Due to a high failure rate of new products, there is an urgent need to probe the drivers of new product success, by probing internal and external factors. Thus, our study empirically examines the synergistic effects of market orientation and entrepreneurial orientation (external focus)...

The unprecedented COVID‐19 pandemic required millions of people across the world to become remote workers. However, little is known about how to achieve effective remote working for organizations. This study investigates the types of employees that are more suited to accepting remote working...