We develop a theory of the market for individual reputation, an indicator of regard by one's peers and others. The … central questions are: 1) Does the quantity of exposures raise reputation independent of their quality? and 2) Assuming that … overall quality matters for reputation, does the quality of an individual's most important exposure have an extra effect on …

We propose a basic theoretical model of eBay's reputation mechanism, derive a series of implications and empirically … receives a negative rating for the first time his reputation decreases and so does his effort level. This implies a decline in … more to gain from buying a reputation' by building up a record of favorable feedback through purchases rather than sales …

In this paper, we examine the empirical implications of reputation formation using a game-theoretic model of intra …-familial interactions. We consider parental reputation in repeated two-stage games in which daughters' decision to have a child as a … work of Milgrom and Roberts (1982) and Kreps and Wilson (1982) on reputation in repeated games, we show that parents have …