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~subject:"Kundenzufriedenheit"
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The journal of product & brand management
Cogent business & management
59
Journal of Asian finance, economics and business : JAFEB
22
Administrative Sciences : open access journal
16
Pakistan journal of commerce and social sciences
16
Journal of open innovation : technology, market, and complexity
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Future Business Journal
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Journal of Contemporary Issues in Business and Government
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South African journal of business management
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Electronic markets : EM ; the international journal of electronic commerce and business media
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International journal of management and economics
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Journal of Tourism, Heritage & Services Marketing : JTHSM
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Journal of industrial engineering and management : JIEM
4
Journal of marketing and consumer behaviour in emerging markets
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Journal of retailing and consumer services
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LogForum : elektroniczne czasopismo naukowe z dziedziny logistyki
4
Organizations and markets in emerging economies
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South African journal of economic and management sciences
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The TQM journal : the international review of organizational improvement
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The journal of brand management : an international journal
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Amfiteatru economic : an economic and business research periodical
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Arab economic and business journal
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Asian journal of business and accounting : AJBA
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CEB working paper / Université Libre de Bruxelles, Solvay Brussels School of Economics and Management, Centre Emile Bernheim
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Redefining brand hijacking from a non-collaborative brand co-creation perspective
Siano, Alfonso
;
Confetto, Maria Giovanna
;
Vollero, Agostino
- In:
The journal of product & brand management
31
(
2022
)
1
,
pp. 110-126
Persistent link: https://www.econbiz.de/10012798137
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2
How consumers define brand relationships : a prototype analysis
Schreuder, Paul
;
Zeelenberg, Marcel
;
Pronk, Tila M.
- In:
The journal of product & brand management
33
(
2024
)
1
,
pp. 43-56
Persistent link: https://www.econbiz.de/10014485698
Saved in:
3
Gamify, engage, build loyalty : exploring the benefits of gameful experience for branded sports apps
Habachi, Salma
;
Matute, Jorge
;
Palau i Saumell, Ramon
- In:
The journal of product & brand management
33
(
2024
)
1
,
pp. 57-75
Persistent link: https://www.econbiz.de/10014485716
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