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The use of digital technology in business is of particular interest to researchers because information and communication tools generate changes that reflect on the productivity of organizations and the economic development of countries. This paper examines the relationship between information...
Persistent link: https://www.econbiz.de/10012178451
use the internet for ordering goods or services on the level of internet access for households and on the percentage of …
Persistent link: https://www.econbiz.de/10012178811
-commerce is based on the use and support of Internet technologies and directing most of the company's transactions to transactions …
Persistent link: https://www.econbiz.de/10013326381
Facebook ads are widely used by companies around the world who spend significant budget on this promotional tool. We focus in this research on financial returns of Facebook ads designed towards reaching sales (conversions), particularly short-term profitability. The aim of this research is to...
Persistent link: https://www.econbiz.de/10013326397
The growing presence of the internet in people's daily lives gives us the right to think about the growing use of … digital marketing. Companies should use the internet and social networks to promote and sell their products, as digital … connect with their customers, by focusing on mass marketing. With the help of modern internet, marketing companies carefully …
Persistent link: https://www.econbiz.de/10012297250
A model for creating effective relations, based on inbound marketing, enables established companies which operate in online consumer markets to assess the strengths and weaknesses of their marketing approach at each stage of their communication with customers. It also outlines the funnel scheme...
Persistent link: https://www.econbiz.de/10012297269
of the economic growth of European countries, both EU-28 and candidate countries. The internet usage across the regions …
Persistent link: https://www.econbiz.de/10012588847
pointed out. -- Internet ; travel agencies ; electronic commerce ; value …
Persistent link: https://www.econbiz.de/10009244590
explore the relationship between the level of digital skills, internet purchasing behavior, and the reporting of problems. The … study reveals a positive correlation, indicating that a higher level of digital skills is associated with increased internet …
Persistent link: https://www.econbiz.de/10014444665
The COVID-19 pandemic caused several short- and mid-term disruptions, to which businesses must adapt. The main goal of this research is to investigate the impact of e-traders response to Covid-19 challenges on online growth. Using existing survey data results linear multiply regression was...
Persistent link: https://www.econbiz.de/10013489688