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Supporting telecommunication product sales by conjoint analysis, Journal of Telekommunications and Information Technology, 2008, nr 3
Rzepakowski, Piotr
Conjoint analysis is widely used as a marketing research technique to study consumers? product preferences and simulate …
Persistent link: https://www.econbiz.de/10009482356
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La valorizzazione economica delle tipicità rurali tra localismo e globalizzazione
Ciappei, Cristiano (ed.) - 2006
For over twenty years now, the agri-foodstuffs sector has been marked by an ongoing revaluation of the typical product. Such products encompass an increasingly intangible value connected, not only with their intrinsic qualities, but also with what is evoked by the production methods and the...
Persistent link: https://www.econbiz.de/10012799636
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Il marketing del vino biologico : opportunità e criticità per le imprese vitivinicole delle Marche
Fraboni, Pier Franco Luigi - In: Economia marche : journal of applied economics 38 (2019) 1, pp. 35-58
Persistent link: https://www.econbiz.de/10012179674
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Una proposta di marketing territoriale: una possibile griglia di analisi delle risorse
Corio, Gian Franco - Istituto di Ricerca sulla Crescita Economica … - 2005
Carrying out a marketing operation on a territory means to define the conceptual instruments and acts in order to … expectations and the needs expressed by the demand, both internal and external.Marketing aims at arousing the interest of those who …
Persistent link: https://www.econbiz.de/10005459383
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Challenges of Globalisation in the World Pharmaceutical Industry
Kesic, Dragan - In: Management 2 (2007) 2, pp. 151-166
continue to take place. Knowledge of modern, advanced management skills, which need to emphasize primarily marketing and …
Persistent link: https://www.econbiz.de/10005435886