Cloud Computing is a topic that has gained momentum in the last years. Current studies show that anincreasing number of companies is evaluating the promised advantages and considering making use ofcloud services. In this paper we investigate the phenomenon of cloud computing and its importance...

The efficiency of marketing campaigns is a preconditionfor business success. This paper discusses a technique totransfer advertisement content vie Bluetooth technology andcollects market research information at the same time. Conventionaladvertisement media were enhanced by devices...

Conventional security infrastructures in the Internet cannot be directlyadopted to ambient systems, especially if based on short-range communi-cation channels: Personal, mobile devices are used and the participants arepresent during communication, so privacy protection is a crucial issue....