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franchising, innovation adoption and interorganisational communication to link (i) franchisor characteristics and partnering … franchise chain size, franchising fees and franchisor marketing communications and negatively affected by franchise concept … impacted by franchise chain size, franchising fees and negatively affected by franchise chain age. A third notable finding is …
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The motivation for this paper arises from the importance of stakeholder communications for firms and the rapid emergence of social media networks as a means of such communications. Our purpose is to understand the early adoption and use of social media networks for such communications by firms...
Persistent link: https://www.econbiz.de/10014179411
The sport economic literature relies on the city size to proxy for the size of the home market of sports teams. This paper seeks to clarify whether the commonly used definition for home market size in sports economics is actually a valid measure for revenue potential in the modern digital age....
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In economic and social sciences it is crucial to test theoretical models against reliable and big enough databases. The general research challenge is to build up a well-structured database that suits well to the given research question and that is cost efficient at the same time. In this paper...
Persistent link: https://www.econbiz.de/10009375705
The Web 2.0 philosophy has brought new ways of using the web as a content repository and a sharing platform. Non-computer skilled people can now publish their own text, images, videos and/or sounds and take part in communities created around topics they like. It has also brought an opportunity...
Persistent link: https://www.econbiz.de/10009376511
This paper introduces a new model of personalized usage of the internet that is based on technologies of user representation, artificial intelligence and semantic augmentation of the content. By taking advantage of internet’s unprecedented dynamics, compared to traditional media, this user...
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