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Assortment decisions are key strategic instruments for firms responding to local market conditions. We assess this … well as composition of assortment. We adopt a difference-in-differences strategy that exploits local variation in the … led the merging parties to reposition their assortment and increase average category prices. While the low-variety and low …
Persistent link: https://www.econbiz.de/10011833991
Persistent link: https://www.econbiz.de/10011471759
, we identify four themes for big data applications in retail logistics: availability, assortment, pricing, and layout … and assortment decisions. External data such as competitors’ prices and weather conditions can be used for demand …
Persistent link: https://www.econbiz.de/10012123327
In this paper we study marriage formation through a two-sided secretary problem approach. We consider individuals with nontransferable utility and two different dimensions of heterogeneity, a characteristic evaluated according to the idiosyncratic preferences of potential partners, and an...
Persistent link: https://www.econbiz.de/10011730969
Although choosing from large assortments has often been found to be demotivating, a robust finding in the marketing literature is that consumers generally prefer larger product assortments. Standard explanations for this preference for larger assortments have focused on reason-based...
Persistent link: https://www.econbiz.de/10011951317
Assortment decisions are key strategic instruments for firms responding to local market conditions. We assess this … well as composition of assortment. We adopt a difference-in-differences strategy that exploits local variation in the … led the merging parties to reposition their assortment and increase average category prices. While the low-variety and low …
Persistent link: https://www.econbiz.de/10011846229
Context effects can have a major influence on brand choice behavior after the introduction of a new product. Based on behavioral literature, several hypotheses about the effects of a new brand on perception, preferences and choice behavior can be derived, but studies with real choice data are...
Persistent link: https://www.econbiz.de/10003770795
Persistent link: https://www.econbiz.de/10003771595
Persistent link: https://www.econbiz.de/10003771598
Analyzing a sequential bargaining framework with one retailer and two suppliers of substitutable goods, we show that slotting fees may emerge as a result of a rent-shifting mechanism when consumer shopping costs are taken into account. If consumers economize on their shopping costs by bundling...
Persistent link: https://www.econbiz.de/10003974483