Moreira, Cristina; Côrte-Real, Ana; Lencastre, Paulo - Faculdade de Economia e Gestão, Universidade Católica … - 2010
studying a sector of the economy, in this case Agriculture, according to the brand concept would be an added value. Agriculture … important its part on territory order and environment protection. Starting from the importance Agriculture has in any country … characterize the image of Agriculture in Portugal, based on the associations it provokes. Associations are the purest way of …