The main aim of that work is to describe some of the recent direction of evolution of the management categories related to the measuring of the performances of brand in terms of three main strategic variables as brand equity, customer equity and brand-customer loyalty. Infact, one of the most...

The paper presents an historical synthesis of the rise and early growth of banking industry in Romania from mid-XIX century to the outbreak of World War I and concentrates on the last decades of this period. The idea of a single national bank of issue under the control of the government had been...