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Growth and Profitability in Small and Medium Sized Australian Firms
Fitzsimmons, Jason R.; Steffens, Paul R.; Douglas, Evan J. - 2005
This study investigated the longitudinal behaviour of growth rates and profitability for a large sample of Australian firms. Similar to previous studies, growth rates were found to be much more volatile than profitability measures. Using a regression equation with lagged profit and growth...
Persistent link: https://www.econbiz.de/10009437587
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Marketing Buzz: Towards a Framework for Entrepreneurs
Fitzsimmons, Jason R.; Douglas, Evan J.; Steffens, Paul R. - 2007
Despite the increasing recognition of the importance of word of mouth as an integral component of a firms’ marketing efforts, there has been little emphasis on developing suitable guidelines for entrepreneurs who wish to leverage scarce resources by pursuing more innovative marketing...
Persistent link: https://www.econbiz.de/10009438338
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Market Potential and New Firm Formation
Grek, Jenny; Karlsson, Charlie; Klaesson, Johan - Centre of Excellence for Science and Innovation … - 2009
The purpose of the paper is to show how entrepreneurship conditions vary between regions of various sizes, and test the … theoretical arguments on why large regions generally should generate more entrepreneurship. The paper empirically ana¬lyzes the … role of regional size in explaining varia¬tions in total entrepreneurship. It also examines en¬trepreneurship in different …
Persistent link: https://www.econbiz.de/10008460548