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que la utilización de Internet para fines comerciales puede suponer para el comercio en general. El informe, obra de un … del comercio por conducto de Internet. … complexities as well as the potential benefits of trade via the Internet. The book describes the extraordinary expansion of …
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El Proyecto Mesoamérica (PM, antes Plan Puebla Panamá) tiene como objetivo general contribuir con el proceso de integración y desarrollo de los países de la región. Su objetivo específico es conceptualizar, gestionar financiamiento, y apoyar la ejecución de propuestas y proyectos de...
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In recent years, the rise of ICT has resulted in the dimension that digital marketing currently has, understood as the use of technological resources in the development of the market strategy, as well as in the commercialization and communication of the organization. This article aims to carry...
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This paper aims to analyze the factors influencing the use of search engines and its impact on e-shopping behaviour. Analysis of the results obtained from a sample of 485 Spanish Eshoppers shows that consumers who value convenience, price reductions and wide assortment as motivations for...
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