Cuando una empresa se decide a realizar una iniciativa comercial en Internet, al igual que en el mundo físico, es … mejorar la calidad de su servicio. / When a firm decides carrying out a commercial initiative in Internet, as in the physical …

Although take-it-or-leave-it pricing is the main mode of operation for many retailers, a number of retailers discreetly … haggle-prone customers negotiate down. In order to effectively measure the benefit of dynamic pricing and negotiation in such … a retail environment, one must take into account the interactions among inventory, dynamic pricing, and negotiation. The …

price determination while, at the same time, (2) full-cost pricing is most commonly accepted pricing policy of construction … microeconomic theory provides a useful means of analysis, it offers little for the practice of pricing, which is much more closely … related to the marketing discipline than economics. …

marketing mix strategies. The use of standardized strategies for these niches with different perception and behavior linkages …

compete for market share, they draw considerable in the food marketing and industrial organization literature. The objective … of this study is to examine how coupons impact retailers’ pricing decisions. Specifically, this study explores how … retailer pricing and couponing change based on competitor’s coupon issuance; and whether different types of coupons …

Recent research in marketing has focused on cross-category variation in the market share of private label products … the factors influencing firm pricing behavior (supply) jointly determine observed market prices and market shares. More … the branded price is higher in markets dominated be national brands. Key Words: private labels, pricing, competitive …

The paper deals with pricing strategies in marketing of the branches of chain stores situated in Presov region … (specifically in Presov region). The aims of research are to identification the most commonly used pricing strategies in marketing … pricing strategies. It includes identification of various connections between the selection of marketing pricing strategies …