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Citizenship tests in five Countries: An expression of political liberalism?
Michalowski, Ines - Wissenschaftszentrum Berlin für Sozialforschung (WZB) - 2009
the US, Austria, the UK, Germany, and the Netherlands. A central question discussed is whether these tests can be …: countries with rather restrictive citizenship regimes such as Austria or Germany have opted for a citizenship test with a … Deutschland Einbürgerungstests mit einem liberalen Inhalt eingeführt haben, der nicht nur dem britischen, sondern auch dem …
Persistent link: https://www.econbiz.de/10010981651
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Product placement in US and New Zealand television soap operas: an exploratory study
Pervan, Simon J; Martin, Brett AS - 2002
Although the soap opera as a television genre has consistently captured the imagination of millions of people around the world, surprisingly little has been written about it in the marketing literature. Understanding the consumption imagery in soaps may allow marketers to assess the relevance of...
Persistent link: https://www.econbiz.de/10009475249
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COMPARATIVE STUDY OF THE PRACTICE OF PRODUCT PLACEMENT IN BOLLYWOOD AND HOLLYWOOD MOVIES
Gokhale, Shruti Vinayak - 2010
Product placement, or placing brands in movies, is a widely recognized practice that dates from the 1980s. This study is a content analysis of product placement in 15 Bollywood and 15 Hollywood movies from 2005 to 2009.Statistical tests showed that there were a significantly higher number of...
Persistent link: https://www.econbiz.de/10009460931
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Apples and oranges in disguised advertising: differentiation and terminological determination of brand usage in program content
Muškinja, Andrea; Komen, Ivana First - In: Tržište/Market 25 (2013) 1, pp. 51-62
Disguised advertising is a modern marketing instrument that is seeing an increase in Croatian business practice but whose application is prohibited by Croatian law. Therefore, the purpose of this study is to understand whether Croatian businesses really do use disguised advertising, how they do...
Persistent link: https://www.econbiz.de/10011007151
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Actual problems of product placement and embedded (surreptitious) advertising
Yurina, Maria - International Institute of Social and Economic Sciences - 2015
This research paper covers examples and problems arising from product placement and surreptitious advertising. Product placement and surreptitious advertising are so similar but absolutely different types of advertising, while product placement may not be considered advertising at all. The point...
Persistent link: https://www.econbiz.de/10011276179
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“Product Placement”: The harmonization of the new Albanian media law with the European Audio-Visual Media Services Directive
Bushati, Endira - In: Academicus International Scientific Journal (2011) 4, pp. 60-68
With the Audio-Visual Media Services (AVMS) Directive the explicit regulation of product placement is introduced into the framework of European media law. The product placement is today one of most debated issue for the media law experts in Europe. What is the “product placement”? In what...
Persistent link: https://www.econbiz.de/10011265103
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The rise of product placement in Hungary
PhD, Árpád Papp-Váry - Keleti Károly Gazdasági Kar, Óbudai Egyetem
In the last few years the European countries are starting to use the rules of the European Union about product placement. First of all it is really important for the European shows, programs and films to stay competitive with the American programs because in the USA product placement is...
Persistent link: https://www.econbiz.de/10010627636
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Le placement de marques dans les films : apports du cadre théorique de la mémoire implicite et proposition d'une méthodologie
Fontaine, Isabelle - Université Paris-Dauphine (Paris IX) - 2001
The aim of this communication is to present a theoretical framework, based on the implicit memory theory, to explain the persuasive effects of brand placements. In order to test this framework, an experimental methodoly is then proposed, that allows control of the external factors and offers...
Persistent link: https://www.econbiz.de/10010708554
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Efectos de los videojuegos en las marcas emplazadas: la transmisión de imagen a través de las emociones
Boluda, Inés Küster; López, Natalia Vila; Castillo, … - Instituto Valenciano de Investigaciones Económicas (IVIE) - 2010
Due to that traditional media are saturated, firms try to find new commutation alternatives. The product placement in videogames is one of them. For this, the present paper focuses in three objectives. First, to develop an emotions scale adapted to the present research. Second, to analyse the...
Persistent link: https://www.econbiz.de/10008602594
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Product Placement and Brand Equity
Corniani, Margherita - In: Symphonya. Emerging Issues in Management (2001) 1 Brand Equity
Product placement is the planned insertion of a brand within a movie, a fiction, etc. It can be used with other communication tools (i.e. advertising, sales promotions, etc.) in order to disseminate brand awareness and characterize brand image, developing brand equity. In global markets, product...
Persistent link: https://www.econbiz.de/10011149382