Similar Search Results

Rule-Based Forecasting: Using Judgment in Time-Series Extrapolation

Armstrong, J. Scott; Adya, Monica; Collopy, Fred - 2001

Rule-Based Forecasting (RBF) is an expert system that uses judgment to develop and apply rules for combining extrapolations. The judgment comes from two sources, forecasting expertise and domain knowledge. Forecasting expertise is based on more than a half century of research. Domain knowledge...

Persistent link: https://www.econbiz.de/10009438910

Novelty, Complexity, and Importance as Causal Determinants of Industrial Buyer Behavior

McQuiston, Daniel H. - 1989

purchase situations. Though industrial marketing researchers would agree that there are different types of purchase situations …

Persistent link: https://www.econbiz.de/10009462174

An Examination of the Evaluative Criteria of Industrial Buyers: Implications for Sales Training,

McQuiston, Daniel H.; Walters, Rockney G. - 1989

presents the results of a study which integrates these contributions through an internal marketing exchange model. Specifically … particular buyer is discussed in terms of his positional role within the organization’s internal marketing exchange system …

Persistent link: https://www.econbiz.de/10009462178