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~accessRights:"free"
~person:"Agnihotri, Raj"
~person:"Vrontis, Demetris"
~subject:"Social Web"
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Agnihotri, Raj
Vrontis, Demetris
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Utilizing social media in a supply chain B2B setting : a knowledge perspective
Agnihotri, Raj
;
Kalra, Ashish
;
Chen, Haozhe
;
Daugherty, …
- In:
Journal of business logistics
43
(
2022
)
2
,
pp. 189-208
Persistent link: https://www.econbiz.de/10013347428
Saved in:
2
To be (family) or not to be (family) : the familiness effect over brand authenticity posts on social media and consumer engagement relationship
Bargoni, Augusto
;
Ballerini, Jacopo
;
Vrontis, Demetris
; …
- In:
The journal of product & brand management
32
(
2023
)
5
,
pp. 713-736
Persistent link: https://www.econbiz.de/10014315439
Saved in:
3
The dark side of group heterogeneity on a brand-based online community
Chatterjee, Sheshadri
;
Chaudhuri, Ranjan
;
Vrontis, Demetris
- In:
Journal of global marketing
36
(
2023
)
4
,
pp. 303-318
Persistent link: https://www.econbiz.de/10014390287
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