Mobile advertising has emerged as one of the most popular applications in mobile commerce, particularly in the form of SMS (Short Message System) advertising. This study aimed to explore how people of Sudan perceive and respond to SMS marketing. The study employed descriptive approach to analyze...

This paper attempts to investigate the importance of Shariah compliance compared to other criteria that influence the selection of Islamic banks in Sudan, a total Islamic banking system in which the “Islamic” variable is supposed to be constant. Primary data collected by self-administered...

This paper explores the relationship between destination image, cultural contact, perceived risk, satisfaction, and the revisit intention of international tourists to Binh Thuan province in Vietnam based on data obtained from 405 international tourists. Employing Partial Least Squares Structural...

This study aims to explore the consumers' attitude towards promotion of controversial products, the reasons why they are controversial and how the degree of religious commitment in Sudan affects attitude. The study presents the results of an online survey of 203 Sudanese respondents to determine...

This paper aims at investigating the effect of religion intensity on consumer attitudes towards the celebrity endorsement in television advertising in Sudan.The study is based on a survey questionnaire to a sample of 268 university students on their attitude towards celebrity endorsement in...

Recognizing the growth of Facebook and advertising on this platform in an emerging market, we conducted a study on the impact of Facebook advertising characteristics on the market's purchase intention. This study attempts to identify and test key factors that have a direct impact on customer...

The study investigated the effect of corporate social responsibility (CSR) and green advertising receptivity (GAR) on the behavioral intentions of organizational customers within Vietnam's industrial and marine coatings sector, with a particular focus on the mediating role of green trust (GT)....