This paper explores the relationship between destination image, cultural contact, perceived risk, satisfaction, and the revisit intention of international tourists to Binh Thuan province in Vietnam based on data obtained from 405 international tourists. Employing Partial Least Squares Structural...

Recognizing the growth of Facebook and advertising on this platform in an emerging market, we conducted a study on the impact of Facebook advertising characteristics on the market's purchase intention. This study attempts to identify and test key factors that have a direct impact on customer...

"Customers or guests are always right" - this is the fundamental principle adopted by hoteliers under contemporary marketing. So it is necessary for hotel marketers to fulfill customers' expectations which not only make customers' satisfied but also enhances the market share. In service industry...

Humor has a universal language. It doesn't need degrees in obscure languages, hardly ever in Clinical Psychology and it is one of the few devices used to make people smile and think at the same time. Humor has been widely used in advertising. However, while humor has attained popularity in...

Contemporary marketing always suggest a marketer to measure customer satisfaction, which helps to enhance the market share. In goods industry various parameters are available to judge the satisfaction of customer towards the product, but in the case of service industry only quality of service...

21st century is enhancing the complexities of life so customers are demanding more convenience from service industry & banking sector is also not exception to it. In this regard ATM is one of the best services offered by banks which offers a convenient way to customers to avoid frustrating...

The focus on new technologies in all sectors is growing and Banking Industry is also not an exception to it. Internet Banking has the potential to transform the banking business as it significantly lowers transaction and delivery costs. So it is essential for banks to know about the customer...

The study investigated the effect of corporate social responsibility (CSR) and green advertising receptivity (GAR) on the behavioral intentions of organizational customers within Vietnam's industrial and marine coatings sector, with a particular focus on the mediating role of green trust (GT)....