Similar Search Results

Effect of Price, Promotion, Brand Trust, and Customer Satisfaction on Customer Loyalty in Packaging Products Mineral Water Aqua

Pratiwi, Hana - 2019

This study aims to test 1. The effect of price on customer loyalty aqua products, 2. influence on customer loyalty promotion of aqua products, 3. Effect of brand trust on customer loyalty aqua products, 4. The influence of customer satisfaction on customer loyalty aqua products, 5. Effect of...

Persistent link: https://www.econbiz.de/10012894877

Effect of Price, Promotion, Brand Trust, and Customer Satisfaction on Customer Loyalty in Packaging Products Mineral Water Aqua

Pratiwi, Hana - 2019

Persistent link: https://www.econbiz.de/10012895194

Effect of Price, Promotion, Brand Trust, and Customer Satisfaction on Customer Loyalty in Packaging Products Mineral Water Aqua

Pratiwi, Hana - 2019

Persistent link: https://www.econbiz.de/10012895393

Effect of Price, Promotion, Trust Marks and Customer Satisfaction on Customer Loyalty in Packaging Products Mineral Water Aqua

Pratiwi, Hana - 2019

This study aims to test:1. The effect of price on customer loyalty aqua products, 2. Influence on customer loyalty promotion of aqua products, 3. Effect of brand trust on customer loyalty aqua products, 4. The influence of customer satisfaction on customer loyalty aqua products, 5. Effect of...

Persistent link: https://www.econbiz.de/10012895523

Revisit intention and satisfaction : the role of destination image, perceived risk, and cultural contact

Bang Nguyen Viet; Dang Huu Phuc; Ho Hai Nguyen - In: Cogent business & management 7 (2020) 1, pp. 1-20

This paper explores the relationship between destination image, cultural contact, perceived risk, satisfaction, and the revisit intention of international tourists to Binh Thuan province in Vietnam based on data obtained from 405 international tourists. Employing Partial Least Squares Structural...

Persistent link: https://www.econbiz.de/10012626751

Factors driving consumers' attitudes towards facebook advertisements in an emerging market : a case study of Vietnam

Bang Nguyen Viet; Nguyen Yen Thi Hoang; Tin Hoang Le; … - In: Asian journal of business and accounting : AJBA 15 (2022) 1, pp. 243-279

Persistent link: https://www.econbiz.de/10013364025

Towards sustainable development : coupling green marketing strategies and consumer perceptions in addressing greenwashing

Ur Rahman, Saleem; Bang Nguyen Viet - In: Business strategy and the environment 32 (2023) 4, pp. 2420-2433

Persistent link: https://www.econbiz.de/10014328946

Understanding online purchase intention : the mediating role of attitude towards advertising

Hai Ho Nguyen; Bang Nguyen Viet; Nguyen Yen Thi Hoang; … - In: Cogent business & management 9 (2022) 1, pp. 1-23

Recognizing the growth of Facebook and advertising on this platform in an emerging market, we conducted a study on the impact of Facebook advertising characteristics on the market's purchase intention. This study attempts to identify and test key factors that have a direct impact on customer...

Persistent link: https://www.econbiz.de/10014431943

Sustaining organizational customers’ consumption through corporate social responsibility and green advertising receptivity : the mediating role of green trust

Bang Nguyen Viet; Cong Thanh Tran - In: Cogent business & management 11 (2024) 1, pp. 1-18

The study investigated the effect of corporate social responsibility (CSR) and green advertising receptivity (GAR) on the behavioral intentions of organizational customers within Vietnam's industrial and marine coatings sector, with a particular focus on the mediating role of green trust (GT)....

Persistent link: https://www.econbiz.de/10014534547