Using a sample of small, regional professional service firms, this paper investigates relationships between firm performance and aspects of strategic planning. Constructs measuring vision, mission, latent abilities, competitor orientation and market orientation are identified using exploratory...

Purpose – This paper aims to critique the foundations of the relationship benefits concept and develop a theoretical model that is tested and validated.Design/methodology/approach – A series of exploratory in-depth interviews were initially conducted and the results considered against extant...