Grove, Andrew S.; Burgelman, Robert A.; Schifrin, Debra - Graduate School of Business, Stanford University - 2008
In 2007 and 2008, the price of oil skyrocketed, hitting historic highs. The corresponding increase in gas price was felt sharply in the United States by ordinary people, industries, the military and the government. Citizens were spending more and more of their paychecks to fill their gas tanks,...