We study the impact of private ownership, incentive pay and local development objectives on university licensing performance. We develop and test a simple contracting model of technology licensing offices, using new survey information together with panel data on U.S. universities for 1995-99. We...

We study the impact of incentive pay, local development objectives and government constraints on university licensing performance. We develop and test a simple contracting model of technology licensing offices, using new survey information together with panel data on U.S. universities for...

The commercial value of basic knowledge depends on the arrival of follow-up developments mostly from outside the boundaries of the inventing firm. Private returns would depend on the extent the inventing firm internalizes these follow-up developments. Such internalization is less likely to occur...

It is shown that spillovers can enhance private returns to innovation if they feed back into the dynamic research of the original inventor (Internalized spillovers), but will always reduce private returns, if the original inventor does not benefit from the advancements other inventors build into...

This chapter considers a probabilistic reasoning based investigation of an information system concerned with consumer choice. The DS/AHP technique for multi-criteria decision making is employed in this consumer analysis, and with its development formed from the Dempster-Shafer theory of evidence...

Purpose - The purpose of this paper is to investigate "tribal" consumption behaviour and its relationship to branding, in the particular context of the surfing community in Portugal. Design/methodology/approach - Two focus group meetings with "surfers" and "fans" respectively, in April 2006,...

How brand slogans can influence and change the consumers’ perception of image of products has been a topic of great interest to marketers. However, it is a non-trivial task to evaluate how brand slogans affect their customers’ emotions and how the emotions influence the customers’...

Purpose: This study examines the equivalence of the use of a customer satisfaction survey in four culturally divergent contexts. Design/methodology/approach: It is based on 6,776 responses collected from fast food customers in Greece, Jamaica, the UK and the USA. Findings: The results reveal...

The banking distribution system is going through a rapid process of change. This research study focuses on the analysis of the perceptions, of 58 bank branch managers selected from 14 branches belonging to two major Scottish banks, of the impact of a variety of planning practices on...