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~accessRights:"free"
~person:"Blinda, Lars"
~subject:"Beziehungsmarketing"
~subject:"Management"
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LiM-Arbeitspapiere / Lehrstuhl für Innovatives Markenmanagement (LiM), Universität Bremen, Fachbereich Wirtschaftswissenschaft
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Markenführungskompetenzen : Handlungspotenziale einer identitätsbasierten Markenführung
Burmann, Christoph
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Blinda, Lars
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2006
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