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Organizational ambidexterity and competitive advantage : the role of strategic agility in the exploration-exploitation paradox
Clauß, Thomas; Kraus, Sascha; Kallinger, Friedrich Lukas; … - In: Journal of innovation & knowledge : JIK 6 (2021) 4, pp. 203-213
various types of innovation activities to position themselves against their competitors. Ambidexterity and strategic agility …, firms should either favor an exploration strategy of innovation processes to come up with radically new knowledge, products …
Persistent link: https://www.econbiz.de/10012692304
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Who captures value from hackathons? : innovation contests with collective intelligence tools bridging creativity and coupled open innovation
Attalah, Issam; Nylund, Petra A.; Brem, Alexander - In: Creativity and innovation management 32 (2023) 2, pp. 266-280
Persistent link: https://www.econbiz.de/10014266460
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Innovation Management and Marketing in the High-Tech Sector : A Content Analysis of Advertisements
Gerhard, Daniel; Brem, Alexander; Baccarella, Christian; … - 2014
Advertizing high-technology products is a tricky and critical task for every company, since it means operating in an environment with high market uncertainty. The work presents results of a content analysis of 110 adverts for consumer electronics products which examines how these products and...
Persistent link: https://www.econbiz.de/10014145905