Here, the authors examine the issue of ethical corporate identity to competitively position brands, and this serves as a vital platform for corporations to critically think on ways in which they can cause or affect corporate socially responsible activities tying in or matching with the values of...

This is the second part of an undisguised six-case series in which the son of a company founder leaves academe to take control of the business. Issues of how to take control, dealing with the union, building trust and respect, and managing change and growth all come up in the series. The A case...

This is the sixth and final part of an undisguised six-case series in which the son of a company founder leaves academe to take control of the business. Issues of how to take control, dealing with the union, building trust and respect, and managing change and growth all come up in the series....

This is the fifth part of an undisguised six-case series in which the son of a company founder leaves academe to take control of the business. Issues of how to take control, dealing with the union, building trust and respect, and managing change and growth all come up in the series. The A case...

This is the fourth part of an undisguised six-case series in which the son of a company founder leaves academe to take control of the business. Issues of how to take control, dealing with the union, building trust and respect, and managing change and growth all come up in the series. The A case...

This is the third part of an undisguised six-case series in which the son of a company founder leaves academe to take control of the business. Issues of how to take control, dealing with the union, building trust and respect, and managing change and growth all come up in the series. The A case...

This is the fifth part of an undisguised six-case series in which the son of a company founder leaves academe to take control of the business. Issues of how to take control, dealing with the union, building trust and respect, and managing change and growth all come up in the series. The A case...

This is the sixth and final part of an undisguised six-case series in which the son of a company founder leaves academe to take control of the business. Issues of how to take control, dealing with the union, building trust and respect, and managing change and growth all come up in the series....

This is the third part of an undisguised six-case series in which the son of a company founder leaves academe to take control of the business. Issues of how to take control, dealing with the union, building trust and respect, and managing change and growth all come up in the series. The A case...

This is the fourth part of an undisguised six-case series in which the son of a company founder leaves academe to take control of the business. Issues of how to take control, dealing with the union, building trust and respect, and managing change and growth all come up in the series. The A case...