Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~accessRights:"free"
~person:"Cohen, Justin"
~person:"Lindstrøm, Martin"
~person:"Taylor, Charles Raymond"
~subject:"Werbung"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Werbemitteldesign und Markenpo...
Similar by subject
Narrow search
Delete all filters
| 5 applied filters
Year of publication
From:
To:
Subject
All
Werbung
Advertising
1
Brand management
1
Consistency
1
Markenführung
1
Online availability
All
Free
Undetermined
8
Type of publication
All
Article
1
Type of publication (narrower categories)
All
Article in journal
1
Aufsatz in Zeitschrift
1
Language
All
English
1
Author
All
Cohen, Justin
Lindstrøm, Martin
Taylor, Charles Raymond
Bahreinizad, Manizheh
2
Esmaeilpour, Majid
2
Gambaro, Marco
2
Kreicbergs, Toms
2
Mayer, James
2
Moradi, Kianoosh
2
Puglisi, Riccardo
2
Sethi, Suresh
2
Stocchi, Lara
2
Ščeulovs, Deniss
2
Allenby, Greg M.
1
Amjad, Ayesha
1
Andi, Raden
1
Anglada-Tort, Manuel
1
Aribarg, Anocha
1
Avrillia, Micky Dita
1
Azhar, Owais
1
Baca, Granit
1
Bagozzi, Richard P.
1
Bains, Karnika
1
Bakhtawar, Barira
1
Ban, Masataka
1
Barrozo, Mariana Matos Araújo
1
Bass (deceased), Frank M.
1
Baye, Michael R.
1
Beatson, Amanda T.
1
Bechter, Clemens
1
Becker, Maren
1
Bellman, Steve
1
Berlo, Zeph M. C. van
1
Bernovskis, Artūrs
1
Bindah, Eric
1
Bisen, Ayush
1
Bondarenko, Iryna
1
Book, Betsy
1
Botzenhardt, Florian
1
Bounie, David
1
Carter, Robert E.
1
Chandra, Tarunija
1
Chauhan, Gajendra Singh
1
more ...
less ...
Published in...
All
Journal of advertising
1
Source
All
ECONIS (ZBW)
1
Showing
1
-
1
of
1
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Measuring the role of uniqueness and consistency to develop effective advertising
Mafael, Alexander
;
Raithel, Sascha
;
Taylor, Charles Raymond
- In:
Journal of advertising
50
(
2021
)
4
,
pp. 494-504
Persistent link: https://www.econbiz.de/10012650828
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
