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Service dominant logic: Implications at the marketing/entrepreneurship interface
Kasouf, C; Darroch, J; Hultman, C; Miles, M - 2008
Purpose This paper aims to explore the implications of service dominant logic (SDL) on the marketing/entrepreneurship interface. Design/methodology/approach This paper integrates research from co-creation and service dominant logic with entrepreneurship to explore the value of SDL for...
Persistent link: https://www.econbiz.de/10009484278
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A commentary on current research at the marketing and entrepreneurship interface
Miles, M; Darroch, J - 2008
, wereBrand Management in Small toMedium-Sized Enterprise, by PierreBerthon, Michael T. Ewing, and JulieNapoli and Understanding …, potential extensions, and thecommon theoretical domain that bothpapers converge upon.Brand Management inSmall to Medium …
Persistent link: https://www.econbiz.de/10009484337