People differ in their willingness to take risks. Recent work found that revealed preference tasks (e.g., laboratory lotteries) - a dominant class of measures-are outperformed by survey-based stated preferences, which are more stable and predict real-world risk taking across different domains....

We provide evidence for heterogeneous consumer preferences for product quality and game outcome uncertainty (GOU) in Major League Baseball. Using attendance data from 2013 to 2019, we explore functional data clustering techniques to detect common patterns in predictive margins of team-specific...