Showing 1 - 10 of 59
The number of citations a paper receives is the most commonly used measure of scientific impact. In this paper, we study not only the number but also the type of citations that 659 marketing articles generated. We discern five citation types: application, affirmation, negation, review and...
Persistent link: https://www.econbiz.de/10011220590
With growing worldwide trade, container terminals have grown in number and size. Many new terminals are now automated to increase operational efficiency. The key focus is on improving seaside processes, where a distinction can be made between single quay crane operations (all quay cranes are...
Persistent link: https://www.econbiz.de/10011267805
In this article we focus on product return handling and warehousing issues. In some businesses return rates can be well over 20% and returns can be especially costly when not handled properly. In spite of this, many managers have handled returns extemporarily. The fact that quantitative methods...
Persistent link: https://www.econbiz.de/10010837484
Factory Gate Pricing (FGP) is a relatively new phenomenon in retail distribution. Under FGP, products are no longer delivered at the retailer distribution center, but collected by the retailer at the factory gates of the suppliers. Owing to both the asymmetry in the distribution networks (the...
Persistent link: https://www.econbiz.de/10010837502
Marketing researchers often assume that innovation diffusion is affected by social contagion. However, there is increasing skepticism about the importance of contagion and, as has long been known, S-shaped diffusion curves can also result from heterogeneity in the propensity to adopt. To gain...
Persistent link: https://www.econbiz.de/10010837509
Many high-tech products and durable goods exhibit exactly one significant price cut some time after their launch. We call this sudden transition from high to low prices the price landing. In this paper we present a new model that describes two important features of price landings: their timing...
Persistent link: https://www.econbiz.de/10010837531
In this article the authors describe their comprehensive analysis of moderating factors of cross-brand effects of price changes and contribute to the literature in five major ways. (1) They consider an extensive set of potential variables influencing cross-brand effects of price changes. (2)...
Persistent link: https://www.econbiz.de/10010837542
In this study we consider a pick-to-pack orderpicking system, in which batches of orders are picked simultaneously from different(work) zones by a group of order pickers. After picking, the orders are transported by a conveyor to the next station for packing. Our aim is to determine the optimal...
Persistent link: https://www.econbiz.de/10010837566
Although high frequency diffusion data is nowadays available, common practice is still to only use yearly figures in order to get rid of seasonality. This paper proposes a diffusion model that captures seasonality in a way that naturally matches the overall S-shaped pattern. The model is based...
Persistent link: https://www.econbiz.de/10010837603
Already for a long time retailers take back products. In this paper we explore the factors contributing to the decision of combining vs. separating inbound and outbound flows during the return handling process. We do so through a comparative analysis of the operations in nine retailer...
Persistent link: https://www.econbiz.de/10010837642