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MODEL APPLICATIONS FOR THE SPREAD OF NEW PRODUCTS IN HUNGARIAN MARKET CIRCUMSTANCES

Orova, Irma; Komaromi, Nandor - 2008

.Having studied a wide variety of diffusion models applied in marketing, the Bass (1969) model seems to be internationally adopted …

Persistent link: https://www.econbiz.de/10009445615

MODEL APPLICATIONS FOR THE SPREAD OF NEW PRODUCTS IN HUNGARIAN MARKET CIRCUMSTANCES

Orova, Irma; Komaromi, Nandor - Gazdaság- és Társadalomtudományi Kar, Szent István … - 2008

. Having studied a wide variety of diffusion models applied in marketing, the Bass (1969) model seems to be internationally …

Persistent link: https://www.econbiz.de/10009398346

ASSESSING CONSUMERS’ WILLINGNESS TO PAY FOR DIFFERENT UNITS OF ORGANIC MILK: EVIDENCE FROM MULTI-UNIT AUCTIONS

Akaichi, Faical; Gil, Jose Maria; Nayga Jr., Rodolfo M. - Agricultural and Applied Economics Association - AAEA - 2009

Replaced with revised version of paper 06/28/10

Persistent link: https://www.econbiz.de/10009020437

On the Use of Multi-Unit Auctions in Measuring Consumers’ Willingness to Pay for Food Products

Akaichi, Faical; Nayga Jr., Rodolfo M.; Gil, Jose Maria - Agricultural and Applied Economics Association - AAEA - 2010

This paper proposes the use of multi-unit auctions in studying consumers’ willingness to pay (WTP) for food products in a multi-unit shopping scenario. We show how this method can overcome the limitations of single-unit experimental auctions in obtaining useful information related to WTP for...

Persistent link: https://www.econbiz.de/10009020729