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Generic advertising has been a widely-used marketing tool of many agricultural industries. The strategy has come under …
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production, marketing and certification of organic foods. Major supply issues, such as the small production base and the low rate … organic industry and help identify marketing opportunities and develop strategies for meeting market requirements and …
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Meat and Livestock Australia and the Cooperative Research Centre for Cattle and Meat Quality funded a major R&D program in the mid 1990s to investigate the relationships between observable beef and cattle characteristics, cooking methods and consumer appreciation of beef palatability. Out of...
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Mounter et al. (2007) developed an equilibrium displacement model (EDM) of the Australian sheepmeat and wool industries. In this paper the EDM is used to estimate the potential annual returns and their distribution among the various industry sectors for nine hypothetical investment scenarios....
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