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Generic advertising has been a widely-used marketing tool of many agricultural industries. The strategy has come under …
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The island of Bali is one of the main cattle producing areas for Indonesia. Bali is also known for its extensive tourist sector. Frozen and chilled beef are imported to fulfil the tourist demand. This imported beef, most of it from Australia, competes with the local beef in the tourist sector....
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production, marketing and certification of organic foods. Major supply issues, such as the small production base and the low rate … organic industry and help identify marketing opportunities and develop strategies for meeting market requirements and …
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Meat and Livestock Australia and the Cooperative Research Centre for Cattle and Meat Quality funded a major R&D program in the mid 1990s to investigate the relationships between observable beef and cattle characteristics, cooking methods and consumer appreciation of beef palatability. Out of...
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