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When Can a Generic Advertising Program Increase Farmer Returns?
Freebairn, John W.; Goddard, Ellen W.; Griffith, Garry R. - In: Australasian Agribusiness Review 13 (2005)
Generic advertising has been a widely-used marketing tool of many agricultural industries. The strategy has come under …
Persistent link: https://www.econbiz.de/10010923363
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The Marketing Performance of Illinois and Kansas Wheat Farmers
Dietz, Sarah N.; Aulerich, Nicole M.; Irwin, Scott H.; … - In: Journal of Agricultural and Applied Economics 41 (2009) 01
The purpose of this paper is to analyze the marketing performance of wheat farmers in Illinois and Kansas over 1982â … marketing performance of wheat farmers in Illinois and Kansas is about equal to the market if a 24- or 20-month market benchmark … harvest benchmark is used. The sensitivity of marketing performance to the market benchmark considered is explained by the …
Persistent link: https://www.econbiz.de/10005041379
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The influence of weight and fat on lamb prices revisited
Hufton, Charlie; Griffith, Garry R.; Mullen, John D. - Australian Agricultural and Resource Economics Society … - 2008
Previous research has found inconsistencies in the valuation of weight and fat characteristics of lamb carcasses between the saleyard and wholesale markets. In this paper, recent New South Wales saleyard and wholesale price data on different classes of lamb are analysed using hedonic methods to...
Persistent link: https://www.econbiz.de/10005061075
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The Value of USDA Situation and Outlook Information in Hog and Cattle Markets
Isengildina, Olga; Irwin, Scott H.; Good, Darrel L. - 2005
The economic value of public situation and outlook information has long been a subject of debate. The purpose of this study is to investigate the economic value of USDA reports in hog and cattle markets. The investigation is based on event study analysis, with the "events" consisting of the...
Persistent link: https://www.econbiz.de/10009442967
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Wheat Forward Contract Pricing: Evidence on Forecast Power and Risk Premia
Shi, Wei; Irwin, Scott H.; Good, Darrel L.; Dietz, Sarah N. - 2005
While the risk premium hypothesis in futures markets has been the subject of a long and continuous controversy, the risk premium hypothesis in forward markets is also of interest among economists. The hypothesis is supported by some theoretical arguments and empirical evidence yet remains an...
Persistent link: https://www.econbiz.de/10009442969
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Should Farmers Follow the Recommendations of Market Advisory Services? A Bayesian Approach to Performance Evaluation
Cabrini, Silvina M.; Good, Darrel L.; Irwin, Scott H. - 2006
marketing recommendations. Results indicate that even when skeptical beliefs are incorporated into the model a few programs in … corn and several programs in soybeans appear to be better marketing alternative compared to a naïve strategy that mimics …
Persistent link: https://www.econbiz.de/10009442981
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THE VALUE OF USDA OUTLOOK INFORMATION: AN INVESTIGATION USING EVENT STUDY ANALYSIS
Irwin, Scott H.; Good, Darrel L.; Gomez, Jennifer K. - 2001
The economic value of public situation and outlook information has long been a subject of debate. The purpose of this paper is to investigate the economic value of USDA WASDE reports in corn and soybean markets. The investigation is based on event study analysis, with the "events" consisting of...
Persistent link: https://www.econbiz.de/10009442999
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Voluntary Funding for Generic Advertising Using a Provision Point Mechanism: An Experimental Analysis of Option Assurance
Poe, Gregory L.; Kaiser, Harry M.; Messer, Kent D. - 2006
check-off programs for funding commodity marketing programs that would separately fund the minimum administrative capacity … and the more costly full marketing program. In these mechanisms, even if a funding shortfall occurs for the full marketing …
Persistent link: https://www.econbiz.de/10009443475
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TRACKING THE PERFORMANCE OF MARKETING PROFESSIONALS: 1995-2000 RESULTS FOR CORN AND SOYBEANS
Irwin, Scott H.; Martines-Filho, Joao; Good, Darrel L. - 2002
The purpose of this research bulletin is to summarize the pricing performance of professional market advisory services for the 1995-2000 corn and soybean crops. The pricing performance results over 1995-2000 suggest several key findings. First, advisory programs in corn do not consistently beat...
Persistent link: https://www.econbiz.de/10009444395
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DO AGRICULTURAL MARKET ADVISORY SERVICES BEAT THE MARKET? EVIDENCE FROM THE CORN AND SOYBEAN MARKETS OVER 1995-1997
Irwin, Scott H.; Jackson, Thomas E.; Good, Darrel L. - 1999
by the AgMAS Project, are available for the 1995, 1996 and 1997 marketing years. Performance test results suggest that …
Persistent link: https://www.econbiz.de/10009444396