Showing 1 - 10 of 15
The purpose of this paper is to analyze the marketing performance of wheat farmers in Illinois and Kansas over 1982â … marketing performance of wheat farmers in Illinois and Kansas is about equal to the market if a 24- or 20-month market benchmark … harvest benchmark is used. The sensitivity of marketing performance to the market benchmark considered is explained by the …
Persistent link: https://www.econbiz.de/10005041379
candidates, but also for state-level ballot initiatives. There is little research in marketing, however, on the effectiveness of …
Persistent link: https://www.econbiz.de/10009021100
Inuential individuals in a social network environment are important in shaping preferences for new products. In this study, we adopt an incentive compatible choice-based conjoint analysis approach to generate data on the introduction of a new ice cream product. We use spatial econometric methods...
Persistent link: https://www.econbiz.de/10011070120
Generic promotion and advertising activities have traditionally been used to promote individual agricultural commodities. However, there is renewed interest in implementing a mandatory ―broad-based‖ promotion program for all fruits and vegetables, and this idea is highly controversial among...
Persistent link: https://www.econbiz.de/10011070532
Variable eating quality was identified as a major contributor to declining Australian beef consumption in the early 1990s. The primary issue was the inability to predict the eating quality of cooked beef before consumption. A R&D program funded by industry and Meat and Livestock Australia...
Persistent link: https://www.econbiz.de/10008853578
The island of Bali is one of the main cattle producing areas for Indonesia. Bali is also known for its extensive tourist sector. Frozen and chilled beef are imported to fulfil the tourist demand. This imported beef, most of it from Australia, competes with the local beef in the tourist sector....
Persistent link: https://www.econbiz.de/10010882875
production, marketing and certification of organic foods. Major supply issues, such as the small production base and the low rate … organic industry and help identify marketing opportunities and develop strategies for meeting market requirements and …
Persistent link: https://www.econbiz.de/10010882884
Persistent link: https://www.econbiz.de/10010882891
Persistent link: https://www.econbiz.de/10010923339
Persistent link: https://www.econbiz.de/10010923341