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When Can a Generic Advertising Program Increase Farmer Returns?
Freebairn, John W.; Goddard, Ellen W.; Griffith, Garry R. - In: Australasian Agribusiness Review 13 (2005)
Generic advertising has been a widely-used marketing tool of many agricultural industries. The strategy has come under …
Persistent link: https://www.econbiz.de/10010923363
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Economic effects of alternate growth path, time of calving and breed type combinations across Southern Autralian beef cattle environments
Davies, Brian Lloyd; Bosca, T.J. Della; Griffith, Garry R. - In: Australasian Agribusiness Review 17 (2009)
Persistent link: https://www.econbiz.de/10010882881
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The Payoff from Generic Advertising by the Australian Pig Industry: Further Results Relative to the Payoff from R&D
Mounter, Stuart W.; Griffith, Garry R.; Piggott, Roley R.; … - In: Australasian Agribusiness Review 13 (2005)
levy income), and uses these funds to invest in R&D, domestic and export marketing campaigns and strategic policy …
Persistent link: https://www.econbiz.de/10010923383
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The Relative Payoffs From R&D and Generic Advertising Expenditure by the Australian Pig Industry
Mounter, Stuart W.; Griffith, Garry R.; Piggott, Roley R.; … - School of Economics, Business School - 2005
levy income), and uses these funds to invest in R&D, domestic and export marketing campaigns and strategic policy …
Persistent link: https://www.econbiz.de/10005327104
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COMMODITY R&D AND PROMOTION
Richards, Timothy J.; Padilla, Luis - In: Journal of Agricultural and Applied Economics 34 (2002) 03
programs. This study investigates the potential returns to product research, development, and marketing in a dynamic commodity …
Persistent link: https://www.econbiz.de/10005513866