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The Payoff from Generic Advertising by the Australian Pig Industry: Further Results Relative to the Payoff from R&D
Mounter, Stuart W.; Griffith, Garry R.; Piggott, Roley R.; … - In: Australasian Agribusiness Review 13 (2005)
levy income), and uses these funds to invest in R&D, domestic and export marketing campaigns and strategic policy …
Persistent link: https://www.econbiz.de/10010923383
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Strategic Interaction With Multiple Tools: A New Empirical Model
Richards, Timothy J.; Patterson, Paul M. - Morrison School of Agribusiness & Resource Management, … - 2002
paper presents an alternative that considers rivalry among several firms using multiple tools. Marketing decisions are …
Persistent link: https://www.econbiz.de/10005805320
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THE IMPACT OF PROMOTION AND ADVERTISING ON CHOICE OF FRUIT CATEGORY AND APPLE VARIETY: A LATENT-CLASS APPROACH
Richards, Timothy J.; Patterson, Paul M. - Agricultural and Applied Economics Association - AAEA - 1999
differences among them, suggesting that fruit-marketers should target their marketing activities in order to improve their …
Persistent link: https://www.econbiz.de/10005525917
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COMMODITY R&D AND PROMOTION
Richards, Timothy J.; Padilla, Luis - In: Journal of Agricultural and Applied Economics 34 (2002) 03
programs. This study investigates the potential returns to product research, development, and marketing in a dynamic commodity …
Persistent link: https://www.econbiz.de/10005513866
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THE IMPACT OF PROMOTION AND ADVERTISING: A LATENT CLASS APPROACH
Richards, Timothy J. - In: Journal of Agricultural and Applied Economics 32 (2000) 03
class analysis technique to segment consumers based on their responsiveness to a set of marketing variables, finding that a …. By targeting marketing activities to their most responsive segments, the efficiency of commodity promotion can be …
Persistent link: https://www.econbiz.de/10005469221