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The Cost to the Bali Beef Industry of the October 2002 Terrorist Attack

Ambarawati, I Gusti Agung Ayu; Zhao, Xueyan; Griffith, … - In: Australasian Agribusiness Review 12 (2004)

The island of Bali is one of the main cattle producing areas for Indonesia. Bali is also known for its extensive tourist sector. Frozen and chilled beef are imported to fulfil the tourist demand. This imported beef, most of it from Australia, competes with the local beef in the tourist sector....

Persistent link: https://www.econbiz.de/10010882875

The Payoff from Generic Advertising by the Australian Pig Industry: Further Results Relative to the Payoff from R&D

Mounter, Stuart W.; Griffith, Garry R.; Piggott, Roley R.; … - In: Australasian Agribusiness Review 13 (2005)

levy income), and uses these funds to invest in R&D, domestic and export marketing campaigns and strategic policy …

Persistent link: https://www.econbiz.de/10010923383

Strategic Interaction With Multiple Tools: A New Empirical Model

Richards, Timothy J.; Patterson, Paul M. - Morrison School of Agribusiness & Resource Management, … - 2002

paper presents an alternative that considers rivalry among several firms using multiple tools. Marketing decisions are …

Persistent link: https://www.econbiz.de/10005805320

THE IMPACT OF PROMOTION AND ADVERTISING ON CHOICE OF FRUIT CATEGORY AND APPLE VARIETY: A LATENT-CLASS APPROACH

Richards, Timothy J.; Patterson, Paul M. - Agricultural and Applied Economics Association - AAEA - 1999

differences among them, suggesting that fruit-marketers should target their marketing activities in order to improve their …

Persistent link: https://www.econbiz.de/10005525917

Media Advertising and Ballot Initiatives: An Experimental Analysis

Allender, William J.; Richards, Timothy J.; Fang, Di; … - Agricultural and Applied Economics Association - AAEA - 2011

candidates, but also for state-level ballot initiatives. There is little research in marketing, however, on the effectiveness of …

Persistent link: https://www.econbiz.de/10009021100

COMMODITY R&D AND PROMOTION

Richards, Timothy J.; Padilla, Luis - In: Journal of Agricultural and Applied Economics 34 (2002) 03

programs. This study investigates the potential returns to product research, development, and marketing in a dynamic commodity …

Persistent link: https://www.econbiz.de/10005513866

THE IMPACT OF PROMOTION AND ADVERTISING: A LATENT CLASS APPROACH

Richards, Timothy J. - In: Journal of Agricultural and Applied Economics 32 (2000) 03

class analysis technique to segment consumers based on their responsiveness to a set of marketing variables, finding that a …. By targeting marketing activities to their most responsive segments, the efficiency of commodity promotion can be …

Persistent link: https://www.econbiz.de/10005469221