As the global food marketing environment becomes more competitive, marketers will need to devise mechanisms for understanding and mapping changes in consumers’ food-related attitudes and behaviours. Such knowledge is paramount in developing and adjusting marketing strategies, building superior...

The effects of mindfulness interventions on food purchases and consumption are popular topics. Recent studies focus on mindfulness interventions that target overweight and obese populations. We measure the effects of a guided 5-minute body scan mindfulness intervention on 'healthier' food...

A number of self-beneficial motives can trigger pro-environmental and prosocial behavior of individuals. We focus on the role of the warm glow of giving-the personal benefit people experience when doing good irrespective of the consequences-in the valuation of ethically certified food products....