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Manipulatív marketing: fogyasztói észlelések és reakciók
Gyulavári, Tamás - 2015
A marketing koncepciónak kezdetektől fogva a vevőorientáció az egyik kulcsfogalma. Tulajdonképpen annak a … concept of marketing since the beginning. As a matter of fact, the emergence of marketing and the conceptual distinction … between marketing and the related management disciplines can be attributed to this new approach, which put customer needs in …
Persistent link: https://www.econbiz.de/10011319130
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An Exploratory Study on the Role of Familiarity in Product Evaluations
Berács, József; Gyulavári, Tamás; Heslop, Louise A.; … - 2000
There is growing interest among researchers working in the areas of product-country image effects, and more generally international consumer behaviour, in the potential relationship between consumers’ familiarity with, and evaluation of, products from various countries. We use data from a...
Persistent link: https://www.econbiz.de/10011514563
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#Mutimiteszel: Élelmiszer vásárlási és fogyasztási preferenciák, étkezési szokások a magyar lakosság körében = Food purchasing and food consumption preferences and eating habits am...
Malota, Erzsébet; Gyulavári, Tamás; Bogáromi, Eszter - 2018
Kutatásunk fő célja a magyar lakosság élelmiszer vásárlási és fogyasztási preferenciáinak minél szélesebb körű feltérképezése, az étkezési szokások vizsgálata. Az 1500 fős, Magyarország lakosságára reprezentatív kvantitatív kutatás fő témakörei a következők...
Persistent link: https://www.econbiz.de/10012165499
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The Marketing Performance of Illinois and Kansas Wheat Farmers
Dietz, Sarah N.; Aulerich, Nicole M.; Irwin, Scott H.; … - In: Journal of Agricultural and Applied Economics 41 (2009) 01
The purpose of this paper is to analyze the marketing performance of wheat farmers in Illinois and Kansas over 1982â … marketing performance of wheat farmers in Illinois and Kansas is about equal to the market if a 24- or 20-month market benchmark … harvest benchmark is used. The sensitivity of marketing performance to the market benchmark considered is explained by the …
Persistent link: https://www.econbiz.de/10005041379
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Surrendering personal control to automation: Appalling or appealing?
Syahrivar, Jhanghiz; Gyulavári, Tamás; Jászberényi, … - 2021
There has been a growing interest in Autonomous Vehicle (AV) technology worldwide over the last decade. Nevertheless, various studies have noted some potential sociopsychological challenges to AV use and ownership. These challenges can be mitigated by designing AV that accounts for users’...
Persistent link: https://www.econbiz.de/10012515490
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The Value of USDA Situation and Outlook Information in Hog and Cattle Markets
Isengildina, Olga; Irwin, Scott H.; Good, Darrel L. - 2005
The economic value of public situation and outlook information has long been a subject of debate. The purpose of this study is to investigate the economic value of USDA reports in hog and cattle markets. The investigation is based on event study analysis, with the "events" consisting of the...
Persistent link: https://www.econbiz.de/10009442967
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Wheat Forward Contract Pricing: Evidence on Forecast Power and Risk Premia
Shi, Wei; Irwin, Scott H.; Good, Darrel L.; Dietz, Sarah N. - 2005
While the risk premium hypothesis in futures markets has been the subject of a long and continuous controversy, the risk premium hypothesis in forward markets is also of interest among economists. The hypothesis is supported by some theoretical arguments and empirical evidence yet remains an...
Persistent link: https://www.econbiz.de/10009442969
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OPTIMAL HEDGING WITH VIEWS: A BAYESIAN APPROACH
Shi, Wei; Irwin, Scott H. - 2004
The optimal hedging model has become the standard theoretical model of normative hedging behavior due to its intuitive tradeoff of expected return with risk, its effcient use of information and its easy implementation. In practice, the model can be easily implemented with the Parameter Certainty...
Persistent link: https://www.econbiz.de/10009442977
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Are Corn and Soybean Options Too Expensive?
Urcola, Hernan A.; Irwin, Scott H. - 2006
A growing body of recent evidence suggests that premiums for financial options might be too high. For agricultural options, market participants often make similar claims, however there is very limited scientific literature to prove or disprove such claims. This research investigates the...
Persistent link: https://www.econbiz.de/10009442979
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Should Farmers Follow the Recommendations of Market Advisory Services? A Bayesian Approach to Performance Evaluation
Cabrini, Silvina M.; Good, Darrel L.; Irwin, Scott H. - 2006
marketing recommendations. Results indicate that even when skeptical beliefs are incorporated into the model a few programs in … corn and several programs in soybeans appear to be better marketing alternative compared to a naïve strategy that mimics …
Persistent link: https://www.econbiz.de/10009442981