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~accessRights:"free"
~person:"Hair, Joseph F."
~person:"Sattler, Henrik"
~subject:"Success factor"
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Success factor
Kleinste-Quadrate-Methode
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Sattler, Henrik
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Management_372TUHH / Technische Universität Hamburg-Harburg : research papers series
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Do we really know how to manage brand extension success?
Ringle, Christian M.
;
Völckner, Franziska
;
Sattler, Henrik
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2012
Persistent link: https://www.econbiz.de/10009732528
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