Hu, Wuyang; Adamowicz, Wiktor L.; Veeman, Michele M. - Agricultural and Applied Economics Association - AAEA - 2004
Heterogeneous tastes across consumers can be captured by random coefficients in a mixed logit (ML) model. However, other types of factors that may not directly affect taste could cause choices to vary, such as choice context, choice task complexity, and demographic characters. This paper jointly...