Yang, Shang-Ho; Hu, Wuyang; Mupandawana, Malvern; Liu, Yun - In: Journal of Agricultural and Applied Economics 44 (2012) 01
Coffee consumption in China has seen a significant rise in recent years. This study seeks to explore the determinants of coffee consumption in China with a specific focus on fair trade coffee. In a survey of 564 respondents in Wuhan City, consumers’ willingness to pay (WTP)for fair trade...
