Kartiwi, Mira; Hussin, Husnayati; Suhaimi, Mohd Adam; … - In: Journal of Global Entrepreneurship Research : JGER 8 (2018) 18, pp. 1-12
This paper examines how the external factors – i.e. customers, competitors – that driven Malaysian SMEs to adopt E-Commerce may influence the benefits these SMEs gained by adopting such technologies. The findings show the SMEs that were driven to adopt E-Commerce by customers demand are less...
