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Conceptualising Luxury Brand Attachment : Scale Development and Validation

Shimul, Anwar Sadat - 2020

This paper aims to conceptualise consumer's luxury brand attachment by developing and validating a psychometric scale … scale. Finally, study 5 examines two behavioural indicators of luxury brand attachment. The results show a parsimonious 7 …-item luxury brand attachment scale. The studies confirm that there are major differences among luxury brand attachment …

Persistent link: https://www.econbiz.de/10012837896

Conceptualising attitudes towards brand genuinuity : scale development and validation

Hart, Brian 't; Phau, Ian - In: The journal of brand management : an international journal 29 (2022) 4, pp. 327-340

Persistent link: https://www.econbiz.de/10013270435

Influence of Materialism and Life Satisfaction on Consumer Willingness to Buy Counterfeit Luxury Brands

Trinh, Viet Dung; Phau, Ian - 2013

recent years, counterfeit luxury brand consumption continues to increase worldwide, and it is now sometimes regarded as a …

Persistent link: https://www.econbiz.de/10014042822

Luxury brand attachment : Predictors, moderators and consequences

Shimul, Anwar Sadat; Phau, Ian - In: International journal of consumer studies 46 (2022) 6, pp. 2466-2487

Persistent link: https://www.econbiz.de/10013412519

Investigating consumers' brand desirability for upcycled luxury brands

Phau, Ian; Akintimehin, Olamide; Lee, Sean - In: Strategic change 31 (2022) 5, pp. 523-531

Persistent link: https://www.econbiz.de/10013415705

Consumer search with costly recall

Janssen, Maarten C. W.; Parakhonyak, Alexei - 2008

Persistent link: https://www.econbiz.de/10003645052

Minimum price guarantees in a consumer search model

Janssen, Maarten C. W.; Parakhonyak, Alexei - 2009

Persistent link: https://www.econbiz.de/10003913132

Consumer search markets with costly second visits

Janssen, Maarten C. W.; Parakhonyak, Alexei - 2011

Persistent link: https://www.econbiz.de/10008906065

On mergers in consumer search markets

Janssen, Maarten C. W.; Moraga-González, José Luis - 2007

Persistent link: https://www.econbiz.de/10003609572

On mergers in consumer search markets

Janssen, Maarten C. W.; Moraga-González, José Luis - 2007

We study mergers in a market where N firms sell a homogeneous good and consumers search sequentially to discover prices. The main motivation for such an analysis is that mergers generally affect market prices and thereby, in a search environment, the search behavior of consumers. Endogenous...

Persistent link: https://www.econbiz.de/10011372993