Corporate success stories often resemble a snowball. We show how initial luck in hiring talented people, the resulting technological advantage, superior corporate culture, and statusseeking by workers and by consumers can make small initial differences generate large differences over time.

Corporate success often resembles a snowball. We show how initial luck in hiring talented people, the resulting technological advantage, superior corporate culture, and status-seeking by workers can make small initial differences generate large differences over time.

Here, the authors examine the issue of ethical corporate identity to competitively position brands, and this serves as a vital platform for corporations to critically think on ways in which they can cause or affect corporate socially responsible activities tying in or matching with the values of...

Corporate success often resembles a snowball. We show how initial luck in hiring talented people, the resulting technological advantage, superior corporate culture, and status-seeking by workers can make small initial differences generate large differences over time

In this paper, through literature survey and interviews with forty-one civil service officers, the corporate culture particularly the salient features of the Singapore Civil Bureaucracy, is examined. The use of analogies and metaphors is indeed not uncommon in describing cultures, and in this...