naprakészek, ráadásul jelentősebb ráfordítás nélkül hozzáférhetők. A marketing- és a sales munkatársak közötti hagyományosan … marketing leaders can build market experience of sales employees into the management activity. Because of the traditionally … problematic relationship between marketing and sales employees, companies do not exploit this opportunity of market orientation …

. Direct measures between sales-marketing interface quality and company performance are compromised, as company performance is … influenced by a plethora of other factors. We advocate that the use of sales information is the missing link between sales-marketing … relationship quality and organizational outcomes. We propose and empirically test a model on how sales-marketing interface quality …