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Eine hohe Popularität und ein hoher Markenwert sind wichtig für das reguläre Gehalt eines Fußballers sowie für seine Werbe- und Sponsorenverträge. Doch wie kann ein Fußballspieler seine Popularität und seinen Markenwert steigern? Das Ziel dieser Studie ist es zu untersuchen, ob gute...
Persistent link: https://www.econbiz.de/10009682076
We examine the value of sporting success to the German population at two major sport events in 2012, the European Championships in football and the London Olympic Games. Using the contingent valuation method (CVM), this study is the first to compare the value of sporting success between two...
Persistent link: https://www.econbiz.de/10012972354
We examine the value of sporting success to the German population at two major sport events in 2012, the European Championships in football and the London Olympic Games. Using the contingent valuation method (CVM), this study is the first to compare the value of sporting success between two...
Persistent link: https://www.econbiz.de/10010213078
For football executives, understanding the determinants of spectator no-show behavior better is of utmost importance. Recent research efforts, however, have primarily focused on exploring the potential effects of determinants that the club management can hardly influence (e.g., potential...
Persistent link: https://www.econbiz.de/10012430800
Persistent link: https://www.econbiz.de/10013392113
Die vorliegende Studie untersucht, welche Komponenten der Dienstleistungsqualität einen Einfluss auf die Zufriedenheit und Verhaltensabsichten von Mitgliedern in deutschen Reitvereinen haben. Für diese Untersuchung wird ein Strukturgleichungsmodell aufgestellt und das Partial Least...
Persistent link: https://www.econbiz.de/10010321923
We examine the value of sporting success to the German population at two major sport events in 2012, the European Championships in football and the London Olympic Games. Using the contingent valuation method (CVM), this study is the first to compare the value of sporting success between two...
Persistent link: https://www.econbiz.de/10010327636
This study examines the willingness-to-pay (WTP) and the willingness-to-work (WTW) of German riding club members for an overall quality improvement. Therefore, German riding club members were asked via an online questionnaire. As far as the author knows, this study is the first to include the...
Persistent link: https://www.econbiz.de/10010332609
The Covid-19 pandemic has induced worldwide natural experiments on the effects of crowds. We exploit one of these experiments currently taking place over several countries in almost identical settings: professional football matches played behind closed doors. We find large and statistically...
Persistent link: https://www.econbiz.de/10012270256
Because no-show behavior typically leads to operational inefficiencies and thus diminishing returns for service firms, a growing number of authors have demonstrated the potential of using reminders to reduce no-show rates. In this study, by examining the behavioral responses of 13,911 season...
Persistent link: https://www.econbiz.de/10012306433