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~person:"Kim, Eojina"
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MODELING PERCEPTIONS OF LOCALL...
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Kim, Eojina
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The Roles of Attitude, Subjective Norm, and Perceived Behavioral Control in the Formation of Consumers’ Behavioral Intentions to Read Menu Labels in the
Restaurant
Industry
Kim, Eojina
-
2014
restaurant
industry by offering implications for establishing
marketing
strategies to improve consumers' perceptions of menu …
Persistent link: https://www.econbiz.de/10013049888
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