Kovacs, Kent F.; Kemper, Nathan; Nayga, Rodolfo M.; … - In: Q open : a journal of agricultural, climate, … 4 (2024) 1, pp. 1-15
We examine the effect of information framing on consumers' preferences for In-vitro (or lab grown) meat (IVM). Our choice experiment uses eight choice tasks that vary across five attributes: production method (IVM or conventional), carbon trust label, organic label, animal welfare label, and...
