SMS (Short Message System) advertising. This study aimed to explore how people of Sudan perceive and respond to SMS …

customers' selection decisions on banking services in Sudan. Data were collected using self-administered questionnaires to a … delivery. Research on determinant factors of consumers' bank selection decision is scarce in Sudan. This study contributes in …

selection of Islamic banks in Sudan, a total Islamic banking system in which the “Islamic” variable is supposed to be constant … study aims to contribute to the development of a better understanding of the determinants of Islamic bank selection in Sudan …

Samsung Company-Sudan. In order to achieve the research objectives and to test its hypotheses data was collected by deploying … questionnaire for 368 Samsung customers in Sudan. The research results reveal that marketing efforts have a significant effect on …